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Services

Art direction

{ 2024 }

Client

{ Fictif }

A black and white universe that elevates nature through simplicity

Project info

Bonatica is a visual identity project developed for a Provençal botanical garden. The goal was to create a coherent set of event materials (posters, cards, promotional items) while exploring a strong constraint: the exclusive use of black and white. This deliberate choice establishes a sober and contemporary identity, highlighting the purity of plant forms and ensuring elegant, easily recognizable communication. Bonatica thus demonstrates how a visual identity can combine strict graphic limitations with conceptual richness.